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Last updated June 2026
The wine club market has exploded. There are now dozens of options, from algorithm-driven startups to old-school curated services. We just wrapped up tasting sample shipments from many of the major wine clubs out there (and smaller ones too). As someone who makes wine for a living, here’s our honest assessment of the best wine clubs worth your money in 2026.
| Wine Club | Best For | Rating | Price (approx.) | Reader Deal |
|---|---|---|---|---|
| SommSelect | High-quality wines | ★ 4.8 | ~$118/mo · 4 btls (+ shipping) | 15% off — WINESCRIBES |
| Plonk Wine Club | Unique discoveries | ★ 4.6 | $134 · 4 btls (incl. shipping) | $15 off — WINESCRIBES15 |
| Dry Farm Wines | Consistent quality | ★ 4.5 | ~$206 · 6 btls (incl. shipping) | — |
| Terroirizer | Value | ★ 4.3 | $75–$120 · 3 btls/shipment (+ shipping) | — |
| Wines of the Santa Cruz Mountains | Pinot lovers | ★ 4.25 | $150–$200 · 4 btls/shipment (+ shipping) | Free bottle — WSWC26 |
| Tinto Amorio | Natural wine | ★ 4.2 | ~$43/mo · 2 btls (+ shipping) | 10% off — TINTOFIRST10 |
What We Look For in a Wine Club
Before diving in, here’s our evaluation criteria. Not all wine clubs are created equal, and the “best” one for you depends on what you’re after.
- Wine quality: We put the biggest emphasis on this. After all, this is what you’re paying for. Are these wines genuinely good, intriguing and conversation worthy? Or are they boring, faulty or mass-produced juice?
- Curation and discovery: Will you discover wines you wouldn’t find on your own? Unlocking a new region / varietal is a massive value add for online wine clubs.
- Value: Speaking of value, are you getting more for your money than buying at a retail shop?
- Flexibility: Can you skip months, customize preferences, or cancel easily?
- Information: Do they tell you about the wine, i.e. who made it, where it’s from, terroir etc.? Or are they just shipping you boxes with thank you cards and an invoice?
What is an online wine club and why would I join one?
An online wine club is what it sounds like — a subscription that ships you wine, usually monthly, picked by whoever runs the club. Some work off a single winery’s portfolio; others curate across hundreds of producers worldwide. The reason to join isn’t really about saving money (most don’t). It’s that most of us — even people who love wine — default to the same handful of bottles when we’re standing in a shop.
A good club fixes that. It outsources the “what should I be drinking this month?” decision to someone whose taste you trust, and reaches producers your local store will never carry. The honest caveat: most clubs are mediocre. The listicles ranking them tend to be written by people paid per signup, not by people who actually tasted the wines. The good ones earn it. The mediocre ones are an expensive way to drink what you’d already buy.
Perhaps you live far away from a wine region and don’t have firsthand access to wine clubs. Or maybe the only thing nearby that resembles a curated wine shop is a Bevmo. Or you’re just sick and tired of the same old selection and want something new. Or you simply want to give a gift to a wine fan. Whatever the reasons, there are plenty of them to seek out the best. Here are our picks.
Our Picks For Best Online Wine Clubs
1. SommSelect – Best for High Quality Wines
Our rating: 4.8/5
Background: Started in 2014 by Master Sommelier Ian Cauble (yes, the Somm documentary guy with too many flashcards). The pitch is exactly what it sounds like: a Master Somm picks the wines, you drink them, you don’t have to think. Daily single-bottle offers plus monthly clubs. Worth flagging: Cauble has since left and SommSelect is now under different leadership, even though the brand still trades on the original story.
Our honest take: The wine quality here was the best we tasted, full stop. Highlights were two beautiful aromatic whites (2020 French Muscadet and 2022 German Riesling), 2022 Zinfandel from Ridge and a 2011 Sonoma Cabernet. We also loved the “nerdy” literature that came with it. A densely worded magazine full of tasting notes for the shipment, history of the producer, terroir etc. This was above and beyond what other shipments included.
A few downsides worth mentioning: There are many different packages and options for the club subscriptions; while this is nice to have variety, it honestly felt a little overwhelming. Also, after shipping is calculated, pricing is on the higher end relative to other clubs.
Club Quote: “What makes SommSelect different is that it takes the guesswork out of exploring wine. Our team takes the wheel and consistently delivers thoughtful, expert curation. Every shipment is a chance to discover a hidden-gem varietal, an exciting producer, or a bottle from a small region you might never have found on your own.” – Bradley Aden, SommSelect.
Pricing: Starts at ~$118/mo for 4 bottles + shipping.
2. Plonk Wine Club – Best for Unique Discoveries
Our rating: 4.6/5
Background: Plonk is the wine club that aligns most closely with what we believe in at Wine Scribes. Founded by Etty Klein, a certified chef and sommelier, Plonk exclusively curates organic, biodynamic, and sustainably produced wines from small-batch producers worldwide. The angle is grapes and regions you’ve probably never heard of.
Our honest take: What makes Plonk special is the discovery factor. Each bottle was carefully curated from a small producer and had a bit of uniqueness to it. A Syrah from Greece, an old vine Grenache from France, and a white blend with a kiss of skin contact from one of our favorite producers in California’s Carmel Valley, Ian Brand. Each shipment includes detailed tasting notes and producer stories, which we appreciate.
The Petit Riesling was a little underwhelming and one could be picky about the Brett level in the Grenache. But overall the picks were enjoyable and as mentioned, bonus points for curation.
Club Quote: “My passion is discovering unique, off the beaten path wines that are grown organically and biodynamically, and I love featuring wines made of indigenous varieties. To me, the adventure of tasting something singular and distinctive, that transports you to a specific place, is just magical, and that’s the ethos that drives our wine club selections and that sets Plonk Wine Club apart.” – Etty Klein, Plonk Wine Club.
Pricing: Starts at $134/mo for 4 bottles including shipping
3. Dry Farm Wines – Best for Consistent Quality
Our rating: 4.5/5
Background: Todd White founded Dry Farm Wines in 2015 on a wellness-meets-natural-wine pitch. Everything they ship is lab-tested to fit a specific spec — under 12.5% alcohol, low sulfites, no additives. Roughly 800 small European growers in their network and they claim to be the largest natural wine merchant in the world.
Our honest take: All of the bottles we sampled from Dry Farm were above average; nothing crazy stood out on the highs, but the floor was high as well. We like that they include vineyard and parcel-specific wines (for example the 2023 Burgundy Auxerre Les Hourdons). It’s clear they’re finding high quality with a great value.
The zero sugar mantra is a little gimmicky for us, but we’re all for lower ABV wines with minimal additives. For those super health conscious, this would be a great club to join. DFW also provides lots of flexibility with designing the shipment. For example, you can build your own box vs. a mystery shipment. You can select a monthly or every 3 months delivery or just individual bottle purchases; this is a nice touch as sometimes there is pressure of drinking lots of wine quickly with wine clubs.
Club Quote: “We take organic wine to the next level. In addition to being free of pesticides and additives, our wines are third party lab tested, to verify that they are sugar free, low alcohol, and low sulfite. We only offer wines that exemplify the best of their terroir, from pedigreed varietals and regions you love.” – Crystal Cun, Dry Farm Wines.
Pricing: Membership is ~$206/mo for 6 bottles including shipping.
4. Terroirizer – Best for Value
Our rating: 4.3/5
The smallest and newest on this list. Run by Ryan Nottingham and Andy Stites out of Richmond, Virginia. Zero-zero natural wine purists — nothing added, nothing removed, no industrial sulfites, the whole catechism. Monthly box ships with a zine-style insert that includes a recipe pairing and a song suggestion, which tells you most of what you need to know about the vibe.
Our honest take: We give a lot of accolades to Ryan for taking the time to meet personally with each small producer, nurture the relationship and introduce them to US importers; this old school négociant model is completely different than most re-sellers who simply look at an importer’s book of business and taste a lineup. While the wines were all interesting, a few we found to be too far on the natty spectrum for our taste. But that is after all where this club focuses.
We like that Terroirizer offers two different tiers for their club: $25/btl and $40/btl * 3 per month or every other month. At $25/bottle, it’s easily the least expensive entry on our list. If you enjoy natural wines, small boutique producers and edgy culture, this is a great club to check out.
Club Quote: “The Terroirizer Club is a great way to get dialed into the wines we’re most stoked about. Each month, we select bottles that capture the spirit of living wine and make sense for the season. Pick your pack size with bottles at $25 average bottle price.” – Ryan Nottingham, Terroirizer Wine Club
Pricing: $75 – $120/mo for 3 wines, depending on tier.
5. Wines of the Santa Cruz Mountains – Best for Pinot Lovers
Our rating: 4.25/5
Background: This one is a little different than the rest, as it specifically targets wines that come from.. you guessed it: The Santa Cruz Mountains. The club offers a Pinot Noir only, Bordeaux only and a mixture options which includes other varietals like Syrah and Chardonnay.
Our honest take: The first question you might be asking is why would you even consider a wine club if it’s just from one region? Boring! It’s not though and that’s because Santa Cruz Mountains is one of our favorite under-the-radar wine regions in the entire world. It’s overshadowed by big brother Napa but deserves more accolades. We love the diversity of varieties that are grown along with microclimates, so while this club is a smaller focus than others, the breadth of possibilities is endless – anything from a light coastal Pinot in Monterey to a dark punchy Cab grown at high elevation, an hour inland from the coast.
The wines we tasted from the shipment were quite good and it was not a typical run of the mill selection. We are intimately familiar with producers within this region and approved of all the selections. The highlight was a 2022 Cabernet Sauvignon from Birichino; only two and a half barrels produced for this vintage.
The price seems to be on the higher end of the list and while there is a vast amount of variety in SCM, it is quite focused by comparison to other wine clubs. One suggestion would be that they could include a “mixed” option to source 1-2 bottles per shipment that are outside the region but have something to do with it i.e. a winemaker who used to work at a winery in Santa Cruz or a region with similar microclimates.
Club Quote: “Our wine club offers a range of stellar wines that can often be hard to find outside of Northern California. The club delivers four, 4-bottle shipments per year directly to consumers… and is customizable to taste.” – Keiki McKay, Wines of the Santa Cruz Mountains.
Pricing: $150–200 per shipment (4 shipments per year).
6. Tinto Amorio – Best for Natural Wine Fans
Our rating: 4.2/5
Background: Not a club in the traditional sense — it’s Anish Patel’s LA-based natural wine producer that happens to offer a recurring subscription. He started it after a near-fatal car accident left him in a hospital bed for six months, and the wines (a lot of orange, a lot of unusual blends, all minimal-intervention California fruit) are explicitly built to feel less precious and more transparent than your average California bottle. Younger brand, narrower lens.
Our honest take: Orange wine fans, natural wine fans, this is for you. It’s not an aggregator like many clubs, this is actually a winemaker who is ambitiously selling direct-to-consumers via a global club. Points for doing something that few are attempting / executing well. The wines were all very approachable, easy drinking (which isn’t necessarily common with skin contact).
We could see this being a great intro into orange / natural wine as the winemaking style is very gentle with light tannins and no noticeable faults. Check it out especially if you’re into skin contact and natural wines.
Club Quote: “We make wines in the style that my friends and I like to drink – easy-drinking, fruit-forward, without flaws, and experimental. Building off of that ethos, each wine has a story behind it.” – Anish Patel, Tinto Amorio.
Pricing: Starting at ~$43/mo for 2 bottles (plus shipping; free shipping on orders of 6+ bottles)
Wine Clubs We’d Skip
We tested and didn’t love: clubs that are primarily vehicles for liquidating overstock wine under fancy labels, clubs with extremely limited customer service, and clubs where the “retail value” claims felt misleading. We won’t name names here, but a good rule of thumb: if the marketing focuses more on discounts than on the wine itself, be cautious.
How to Get the Most Out of a Wine Club
- Take tasting notes — Even simple ones like “loved this” or “too oaky” help you refine your preferences over time. We put together a printable tasting journal to log your notes.
- Don’t hoard — Drink the wines within the recommended window. Most club wines aren’t meant for long-term aging.
- Try the one you’re least sure about first — Discovery is the whole point.
- Stack with a dinner — Open a club wine alongside a bottle you already know and love. Side-by-side comparison is the fastest way to learn.
Frequently Asked Questions
For most people, yes—but only if you pick the right one. The value isn’t really in the price-per-bottle (you can usually beat that at a good shop). It’s in the curation. A solid club does the legwork of finding bottles you’d never have pulled off a shelf yourself, and that’s worth paying for if you want to drink more interestingly without spending your weekends reading tasting notes. Where they stop being worth it is when you’re just receiving generic supermarket wine with a fancy label and a markup. So the honest answer: worth it if the people behind it actually have taste, not worth it if it’s a logistics company pretending to be a sommelier.
The best beginner club is one that tells you why you’re drinking what you’re drinking. At the start, the wine matters less than the education—you want tasting notes that teach you what to look for, a bit of context on the grape and the region, and a range broad enough that you start figuring out what you actually like. Avoid any club that simply ships a box with juice. Look for a club that includes clear notes and an easy way to ask questions. Learning your own palate is the whole point early on, and a good beginner club is really just a patient teacher with a delivery van.
With most reputable clubs, yes—you can pause, skip, or cancel whenever you like, usually in a couple of clicks. But read the fine print before you sign up, because this is exactly where the dodgy ones get you. Watch for minimum commitments (“three shipments before you can cancel”), cancellation windows you have to hit, or clubs that make you phone a human to get out. A club that’s confident in its wine doesn’t need to trap you. If cancelling looks harder than joining, take that as a warning sign and walk away.
For our top picks, the average wine club was around $120/month at an average of $30/bottle. This seems to be the cutoff on where you start getting genuinely distinctive wine from smaller growers (at least in the US). There are some clubs that offer different tiers for higher end bottles versus every-day drinking selections.
The best natural and organic club is one that’s transparent about what “natural” actually means to them, because the term gets thrown around loosely. You want a club that names the growers, talks about how the wine is farmed and made, and isn’t afraid of a little funk and cloudiness, without being faulty. Look for low or no added sulfites, organic or biodynamic certification (or a clear explanation of why a small grower isn’t certified but still farms cleanly), and curators who clearly drink this stuff themselves rather than chasing a trend. The good natural clubs feel like they’re not trying to hide their poor natty quality by throwing the word “natural” in your face; wine quality above all is paramount.
